I decided to create a poster advertise the product that one of the other group members was making a prototype for. This product is an extension on the arm which includes a smartphone and contactless payment chip embedded into the arm. We decided to call the product iHuman on the play on the name like it’s a product that Apple would make and people would buy into it as they seem to at this moment in time they live the Apple lifestyle.
I created the design to look like the cleanness of the designs for apple and the plastic, I tried to keep this in mind when creating the poster and the logo. So I kept the colours pale and simple so it was almost clinical, this was both with the logo and posters. With the logo I wanted to keep it simple and to have a futuristic feel to it. With the posters I prefer the arm with the arm with the sink colours as the drawing is so much cleaner.
first things first manifesto it talks about challenging commercialism and design things that matters.
is is due to apple bringing out the latest version of a product (e.g. iPhone, MacBook, etc….) very year with only minor changes and people flock to buy the newest product that they don’t need as their current one works perfectly well. After interesting the logo as a head it looked too like the head was super imposed so I played about with the filters Photoshop has to offer, I settled on posturized and a horizontal gain effect (I had tried using a separation filter but it looked all over the place).
d their products are overpriced and people only purchase their coffee for the name.
drawing ink and a paint brush or a sharpie then using the Adobe Capture app for iPhone to create vectors of what I had hand drawn into illustrator and photoshop. But to create the word more for my experiments I pinned pins into the shape of the letters and wrapped string around them, then took a vector image of it using Adobe Capture again.
ideas into photoshop and added the vector of a sketch I did of the apple man. I didn’t like the actual quote as it didn’t quite achieve what I had set out to do with creating things that are worth while and not just for creating things and I think it is poorly worded. I also don’t like the layering of the text over the image as I think it looks scruffy. I like what I was trying to achieve with the laying of the characters figures but I’d have to play about with them a bit more like with the opacity.
Generations Act, I was to create an A2 size poster that depicted the future of graphics and a supporting piece of media (in the same visual language). The poster had to be in tone and include an image, some sort of expressive type and body text.
e effect.
made publications, such as fanzines which were popular with fans of punk music and had an obviously scruffy look too it, this is a style of working that I like. I found it challenging the piece to duotone difficult to get both tones out because I wasn’t aware of the levels for this piece. Also the opacity has been played about with adding text and the union jack. I would but the flag behind the figure as it looks untidy on the shirt.
t the levels and was able to add the second colour in. The two colours in this piece gives something that could be considered dull some sort of edge. The duotone gives a simplicity to a piece which would of had a lot of colour which can just can make a piece look cheap or be too much going on and distract from the actual content.
class compared to print type. I picked up that Fry put emphasis on “So Famous” and “He Dressed” so I tried to create the effect of this by putting a box around the words, making it larger and underlining them. I think that this has been effective on making the words stand out from the rest of them.
For theses experiments I was taking quotes directly from the First Things First Manifesto (both the 1964 and 2000 editions).
On both pieces I have tried to playing about with increasing the sizes of the type with in the word. I thought this was most effective in “Debate” and “Expand”. Debate reminds me of a megaphone in shape and then expand is getting larger and is getting winder as well to create an effect of expanding. It also is effective on “shrinking”.
e page they are being asked the question that the campaign. It links in with the rest of our products so it is hopefully is recognisable as this campaign.
hat it isn’t any more. So we needed a short and snappy video to grab attention and Vines quite often go viral reaching thousands if not millions of people. Vine’s being so short doesn’t mean people have to pay much attention to it making it more accessible to people then having to watch a two minute video which a lot of people wouldn’t do.
We designed a game, that was contained with in a app, as a different format of raising awareness for animal testing. The idea of the game is very simple, the player is the rabbit and using the controls at the bottom edges of the screen, fight away needles that are flying towards you and escaped. The player gets three lives (shown at the top left corner of the screen), and each time a needle hits the character a life is lost. There is also social media links and our logo within the game, connecting to the app to our campaign and then snappy messages about animal testing. With connecting our campaign in mind, we kept our design simple and our colour scheme consistent. We felt this was a fun way to spread our message quickly and on a large scale, as the game is suitable for practically all ages, and would be quite addictive.
oked at a number of blogs that looked at the areas. 
and a human hand coming together, so it was like the human was comforting or helping the human. I’m not happy with this as a logo. I personally think it’s too much for a logo as the illustrations where very sketchy. It also reminds me of special collectors addition stamps because of the shape of it. I played about with using the acronym for “Stop Animal Abuse” (so S.A.A) but after some research I found that the same abbreviation is used for “South African Airways” and also “Sex Addicts Anonymous”. We then decided to take this simplicity of slogan into what area of animal abuse we were trying to tackle, as it not trying to be to clever. So it changed to “Stop Animal Testing”.
Then as a group we put together some ideas from group members. We decided on the polygon as it is the same shape as the stop road signs which is subtle for someone to connect to subconsciously to stop in their minds and then an illustration of an animal to connect them together.
d to use a teddy bear in other formats of the campaign as we wanted to play on the target audience’s childhood memory as a cuddly toy is often thought as a symbol of a child’d innocence and we wanted to show that the animals that are being tested on where in the same position.
d within animal testing or only using type on the logo. We tried to design a logo that included the tag line that I had come up with when coming up with ideas for posters, “Is Vanity Worth it?”. A team member and I tried to make the just type work in the logo and and we just couldn’t get it to fit in the logo or not look cheap.
This was a quick mock up for the poster idea I pitched to the group. We decided that my idea was too shocking and shock tactics don’t really work any more as they have just been over done that we have been desensitised to the shock tactics.
on the toy. We decided not use this as it doesn’t fit in with the graphic language of the rest of our work.
-Based on the work of Stanley Green.
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