Field- Interdisciplinary project (poster and Logo)

I decided to create a poster advertise the product that one of the other group members was making a prototype for. This product is an extension on the arm which includes a smartphone and contactless payment chip embedded into the arm. We decided to call the product iHuman on the play on the name like it’s a product that Apple would make and people would buy into it as they seem to at this moment in time they live the Apple lifestyle.

I created the design to look like the cleanness of the designs for apple and the plastic, I tried to keep this in mind when creating the poster and the logo.  So I kept the colours pale and simple so it was almost clinical, this was both with the logo and posters. With the logo I wanted to keep it simple and to have a futuristic feel to it. With the posters I prefer the arm with the arm with the sink colours as the drawing is so much cleaner.

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Field poster development 

For  this idea for the poster I was inspired by my experimenting with Photoshop (mainly the blue and pink ‘Dirty Swine’) and the mandala feel to the particular piece. Also it was in reaction to the quote “Clients are realising that branding is more than just a logo”, from (http://www.digitalartsonline.co.uk/ ). Also in theUntitled-1 first things first manifesto it talks about challenging commercialism and design things that matters.

To start this off I wanted to create a ‘client’ figure using an image of a figure in a very formal suit. I got this idea from a I did in a work shop where I replaced a figures head with a flower and the print is inspired by the Rene Magritte painting “The Son of Man.” So on this I replaced the figures head with one of the most recognisably and effective logos out there. I tried to use the Coke-a-Cola logo and it didn’t really work as the text couldn’t really mimic the shape of a head. Then I used the Apple logo and it fitted perfectly, as the shape was a perfect solid shape and Apple is basically the embodiment of commercialism. Thpleaseis is due to apple bringing out the latest version of a product (e.g. iPhone, MacBook, etc….) very year with only minor changes and people flock to buy the newest product that they don’t need as their current one works perfectly well. After interesting the logo as a head it looked too like the head was super imposed so I played about with the filters Photoshop has to offer, I settled on posturized and a horizontal gain effect (I had tried using a separation filter but it looked all over the place).

I used the batman logo as the centre as it is one everyone knows as it is used a great deal in the films, as a calling for him and more recently in ‘Batman Vs Superman: Dawn of Justice’ he uses his logo to brand the criminals he has caught. I also used Starbucks cups as a company which also a company whose logo is widely known anpleased their products are overpriced and people only purchase their coffee for the name.

I changed the image of all the elements into two tones. I decided on the dark pink and yellow as in this piece they worked really well together. after all of this, I couldn’t come up with a way to bring this image into the poster so I decided not to use it but just parts such as the colours and the image of the apple logo man into another design layout.

I then decided  to try and add text to the image. I created a lot of the typography usingIMG_3890 drawing ink and a paint brush or a sharpie then using the Adobe Capture app for iPhone to create vectors of what I had hand drawn into illustrator and photoshop. But to create the word more for my experiments I pinned pins into the shape of the letters and wrapped string around them, then took a vector image of it using Adobe Capture again.
I brought thesePrint ideas into photoshop and added  the vector of a sketch I did of the apple man. I didn’t like the actual quote as it didn’t quite achieve what I had set out to do with creating things that are worth while and not just for creating things and I think it is poorly worded. I also don’t like the layering of the text over the image as I think it looks scruffy.  I like what I was trying to achieve with the laying of the characters figures but I’d have to play about with them a bit more like with the opacity.

For the final piece I decided to use the photo of the middle finger (used in a photoshop experiment) and the apple man and then decided on the quote “Consumerism must be challenged.” As it is simple and to the point without being patronising. I wanted the finger to look like it was making a rude gestor to the character and is backed up by the text I’ve included. What I think I’ve achieved is the look that the character is supporting the text as it is physically connected to the text and the finger is against the text. Also the colours are a bit too similar and don’t stand out against each other. There is also too much text in the body text that people wouldn’t read.

field poster 2tone pinl

I changed a lot of the points I made in an attempt at creating a better design and I like the green and the blue against each other  a lot more as I think it is less done than the pink and what was suppose to be yellow. I also think that I have made the images alliances clearer and that works a lot better than before.field poster

The final product reminds me a lot of the punk music graphic design and so it made me think that the only natural piece of supporting media I could create was a piece of printed fanzine style design. I created it so that it would all fit on to one single page of A3 so it would be able to reproduce quickly. I used the simple 8 page booklet technique. To keep it in the same visual language I decided to create it on inDesign.

booktemplate

 

Field Individual~ Photoshop and Expressive Type Workshops

Photoshop

As part of my individual response to the Field module, which focused on the Future 1.5Generations Act, I was to create an A2 size poster that depicted the future of graphics and a supporting piece of media (in the same visual language). The poster had to be in tone and include an image, some sort of expressive type and body text.

In this workshop I was experimenting using different filters and colour modes on isolated images. This workshop helped me learn the skills I needed to create my poster, I had never used duotone before or posterise. I started by removing the background of the image. I found this quite difficult as I didn’t take the photo of the action figure on a plain background. Even if I had used a piece of plain paper this would of decreased the difficulty of removing the image. I played about with a couple of filters: inverse, posterise and threshold.
I also changed the colour made to grayscale. I liked how posterise made an effect like a screen print. Threshold took away too much of the detail away which made it unrecognisable to what it is. Inverse makes t.he image sort of ghost likcamron2e effect.

I then experimented with layering using different images. At first I kept the same opacity. I used posterise on the character. It somehow makes him look like he has some sort of skin condition, but I still think it gives the image a flattened but realistic effect. The effect it’s self loosely reminds me of Shepard Fairey’s Barrack Obama “Hope” poster. The halftone effect on the finger reminds me or poor quality prints of photo in cheaply/homecamron made publications, such as fanzines which were popular with fans of punk music and had an obviously scruffy look too it, this is a style of working that I like. I found it challenging the piece to duotone difficult to get both tones out because I wasn’t aware of the levels for this piece. Also the opacity has been played about with adding text and the union jack. I would but the flag behind the figure as it looks untidy on the shirt.

The next piece I was able to make more use of making the piece duotone as I knew abou12525568_10207566978764533_8124257427040545181_ot the levels and was able to add the second colour in. The two colours in this piece gives something that could be considered dull some sort of edge. The duotone gives a simplicity to a piece which would of had a lot of colour which can just can make a piece look cheap or be too much going on and distract from the actual content.

I don’t know what exactly was going though my mind while creating this piece. It could have been pig gate, that Matt asked us to a large sized image of an animal in this workshop (Photoshop/inDesign) and I chose a photo of a pig, the experiment I previously or most likely a combination of all the elements together.

After I created the image in Photoshop, I placed the image on to inDesign (using a 5mm bleed). I tried different placement of the two words, while also playing about with size of the type. I found on the gap at the bottom of the page was the best place as the text is just an after thought to the piece. The text over laps the bottom of the image to link them and show that the text wasn’t just plonked there. “Swine” is bigger as it seams more or the insult of the statement; as “dirty” acts more like a “the”.

Expressive Type

Reacting to spoken text-

In these pieces I was trying to visually represent a phase taken from a video Steven Fry saying “So famous, simply for the way he dressed.” Fry’s accent is very proper and articulate (like he pronounced every letter in the word) so I tried to make every word clear and easy to read. Also because of this I used a more cursive hand as I always see this as having some sort ofDSCF0268 class compared to print type. I picked up that Fry put emphasis on “So Famous” and “He Dressed” so I tried to create the effect of this by putting a box around the words, making it larger and underlining them. I think that this has been effective on making the words stand out from the rest of them.

There was a gap between “for the way” and “he dressed” so I tried to represent this but I only think I managed this with only one as the other two’s pages are pretty full.   

First Things First Manifesto

DSCF0261For theses experiments I was taking quotes directly from the First Things First Manifesto (both the 1964 and 2000 editions).

For the design on the left I was using the quote “A reversal of priorities in favour of more lasting forms of  communication.” “Reversal” is spelt backwards, as if reversed, this was my attempt on a play of words I think this is would have been more effective if I had used a mirror image of the word. It would be easier read and look less like a spelling mistake or random letters.

DSCF0257On both pieces I have tried to playing about with increasing the sizes of the type with in the word. I thought this was most effective in “Debate” and “Expand”. Debate reminds me of a megaphone in shape and then expand is getting larger and is getting winder as well to create an effect of expanding. It also is effective  on “shrinking”.

I like the effect that using an ink and a brush creates a rustic and genuine feel to it.

Field Concept and Research for Interdisciplinary project

As a group we discussed where our focus for this project we decided to look at technology

We were playing with the ideas of a “Build A Bear workshop” style shop where customers  can go and upgrade themselves or even build another person. We were discussing the ideas of having smartphones built and contactless card chip implanted into an arm or a camera lense replacing an eye.

advisement for cosmetic surgery

The feel to a lot of the posters are clean clinical and professional. This is to install a sense that the client will be in good hands that they are those things.

Penis enlargement is an exception, as it uses humour to sell their clinic. This shows a knowledge of their target audience.

Apple design

I was looking at the similarities between the design between the advertising with apple and the cosmetic surgery. The designs are both very clean and clinical. Also people buy into the lifestyle of cosmetic surgery and the Apple lifestyle which includes practically all the products Apple sell.

Field 4~ Campaign~ Soical Media, App and Book

Social Media

As our target audience are always on their phones using social media apps, so we thought one of the most effective way to spread awareness of the cause is through social media, as people are always sharing what they think is important or they enjoy. This was one of my main jobs in the project I created accounts on two of the most popular social media sites/apps -Instagram and Facebook. I decide that twitter is not as successful and it’s quite easy to over look posts as they don’t take up the whole phone screen like Facebook and Instagram do.12553081_154920098219320_2251269704266179402_n

I created a simple cover image for the page that included the campaign title and logo. This is so from the minute the viewer is seeing the page they are being asked the question that the campaign. It links in with the rest of our products so it is hopefully is recognisable as this campaign.

The Facebook account includes information about our campaign and animal testing, and also images of out t-shirts, posters, information booklet and links to our vine.
The Instagram account includes photos linking to our campaign, and agian our posters, facts, information. I also made a small video to put onto the instagram of the cuddly rabbit being “tested” on.


We created a Vine (6 second video) was made with the intention of shocking our target audience through a simple metaphor of the rabbit being used as a piece of equipment. As young adults we are surrounded by social media, and are constantly seeing things that are shocking until the point that it isn’t any more. So we needed a short and snappy video to grab attention and Vines quite often go viral reaching thousands if not millions of people. Vine’s being so short doesn’t mean people have to pay much attention to it making it more accessible to people then having to watch a two minute video which a lot of people wouldn’t do.
We planned on having an opening screen with the title of our campaign on it ‘Is Vanity Worth It?’ and then at the end when the plastic bag gets pushed away it reveals our logo for the campaign or even doing it as an animation.Untitled

We also created  a leaflet that displayed a possible QR code, that can be handed out or placed in public places. The code is scanned using a smart phone, and it takes you directly to our campaign social media or the app.

App

UntitledWe designed a game, that was contained with in a app, as a different format of raising awareness for animal testing. The idea of the game is very simple, the player is the rabbit and using the controls at the bottom edges of the screen, fight away needles that are flying towards you and escaped. The player gets three lives (shown at the top left corner of the screen), and each time a needle hits the character a life is lost. There is also social media links and our logo within the game, connecting to the app to our campaign and then snappy messages about animal testing. With connecting our campaign in mind, we kept our design simple and our colour scheme consistent. We felt this was a fun way to spread our message quickly and on a large scale, as the game is suitable for practically all ages, and would be quite addictive.

Book

For the book I did a lot more research in to the issue and spend a lot of time creating lists of cruelty and cruelty free make up brands. This was quite difficult as a lot of make up brands are unclear on whether they test on animals or not. Some brands says that they don’t test on animals but then sell in china (where it is a legal requirement to test cosmetics) . I looked  on PETA’s website to find a lot of information out and also loUntitledoked at a number of blogs that looked at the areas. www.crueltyfreekitty.com being the most useful blog.

We collected all the research I had found book in the form of a manifesto, this lays out the facts on one page. The pages that follows include information about three of the main animals that are tested on: monkeys, rodents (rats, mice, ect…) and rabbits. Also included is also the list of cosmetic companies who test their products on animals, and a list of companies that don’t that I found, this will make people aware of what brands they are buying and hopefully encourage people not to buy these products.

We also designed  an interactive page with a photo of a photo of a rabbit wearing make-up. The make-up is printed on acetate and can be removed from the bunnies face and beneath the acetate is the same photo of the bunny, but with the effects of the testing rather than the make-up, which will will hopefully shock people who are viewing it. The top being what people thinking testing animals is like and the second being what it is actually like.

Field Campaign logo and Poster Design Development

We decided to design the following materials for the campaign:-

  • Book/manifesto that laid out all the information clearly that people who wanted to know more could easily.
  • App- This was going to be an interactive tap game
  • T-shirt
  • Short video
  • Social media
  • Posters
  • Interactive QR- codes that connected to the social media

As a group we decided to design a quick sketch of a logo. I used an image of a pawsaa and a human hand coming together, so it was like the human was comforting or helping the human. I’m not happy with this as a logo. I personally think it’s too much for a logo as the illustrations where very sketchy. It also reminds me of special collectors addition stamps because of the shape of it. I played about with using the acronym for “Stop Animal Abuse” (so S.A.A) but after some research I found that the same abbreviation is used for “South African Airways” and also “Sex Addicts Anonymous”. We then decided to take this simplicity of slogan into what area of animal abuse we were trying to tackle, as it not trying to be to clever. So it changed to “Stop Animal Testing”.

12544718_206424786370853_1719893166_oThen as a group we put together some ideas from group members. We decided on the polygon as it is the same shape as the stop road signs which is subtle for someone to connect to subconsciously to stop in their minds and then an illustration of an animal to connect them together.

We then decided that we needed to expand this more, as the single polygon seams like it was pulled out of nowhere. We put a few together to mimic the shape of a paw loosely.

A illustration of the bear was used, as we wante12571366_206424833037515_1737331514_nd to use a teddy bear in other formats of the campaign as we wanted to play on the target audience’s childhood memory as a cuddly toy is often thought as a symbol of a child’d innocence and we wanted to show that the animals that are being tested on where in the same position.

In a tutorial David questioned why we were using a bear as it gave off an impression that a bear is an animal that is being tested on. He suggested that we use an animal that is usePicture4d within animal testing or only using type on the logo. We tried to design a logo that included the tag line that I had come up with when coming up with ideas  for posters, “Is Vanity Worth it?”. A team member and I tried to make the just type work in the logo and and we just couldn’t get it to fit in the logo or not look cheap.

We decided to use an image of a rabbit as the campaign’s  mascot because rabbits are the most commonly tested on animal for cosmetics (according to PETA). Using the character gave our logo some personality, a face to the campaign.

We kept our logo design we wanted it keep it quite basic, in terms of colours and shapes, so we stuck to these three colours – black, white and pink. If we kept it to just to pink and white it would have look to other charities.

Nia Version of Logo

Posters

I came up with a few ideas for poster designs and messed about with different slogans. Then when I came up with “Is Vanity Worth It?” it suck and became the name of our campaign. The whole point of the campaign was to get people talking and thinking about the how the products they used are made, and a question is a perfect way of doing this.

teddyCHThis was a quick mock up for the poster idea I pitched to the group. We decided that my idea was too shocking and shock tactics don’t really work any more as they have just been over done that we have been desensitised to the shock tactics.

We designed another two posters one using a photo of a cuddly toy rabbit with make up edited on. This would would have looked better if we used actual make upPicture5 on the toy. We decided not use this as it doesn’t fit in with the graphic language of the rest of our work.

The other poster  was a really basic with the character with a speech bubble and the slogan  “Is Vanity Worth It?” we decided that this poster did not have enough context in it and there was too much empty space in the poster.

 
Picture2

Final Poster Design

 

Picture1

The idea for this style was mainly to spread awareness without trying to shock people using horrible imagery, as many of these photos currently exist, resulting in it loosing its shock factor. We also felt the poster would be a good way to link our campaign with the app, logo and our character. We also developed a set of posters that provide more information.

 

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Untitled