This afterlife session was the turn of the tutors. It was interesting to see how they got to this point.
Ian showed us the work he had done for the research on his masters. He had developed a system that looked at how the computer destroy narrative flow as it keeps needing to be woken up. He had then created a video that played upon call and Response like how gospel singing works. It was an experience, to say the least.
Wendy talked about her first job out of university where she specialised in animation on the children’s cartoon Super Ted when she started her animated Texas Pete then she went on to design the effects and the merch that came with the show. Next, she worked with rolf harris it was her first experience working with children disabilities (to communicate non verbally). This then led to the work she stared on her PhD and she is still is developing this. She looks at how you could create using code- coming back to working with people with disabilities (designing through play) full meaning through interaction. And as technology progressed this has had to move forward with it and adapt. What I got from Wendy’s presentation is that as a designer you have to keep up with the current technology and constantly adapt to it and this means a project is never fully compleated.
David then showed us the work from his undergrad show this was to hammer down that if you don’t ask you don’t get. This is due to that he asked the Green Party for old campaign posters to print on to for his project. He told us that we really need to show confidence in the work you make. This will project on to the client and then they will agree with you. He also talked about a point in his life that changed where he was at in life, he had the choice to say in his job in Ireland, move to Berlin or (if he got in) do a masters in Central Saint Martins. This is a turning point that I think a lot of people and you have to take a risk.
I really enjoyed this afterlife lecture (not that I don’t normally). I think this is because it was good to have a totally different view of the design industry. This not just because it was given me a woman but also that she hadn’t started her own design agency. She’s in more of the position that many of us will more likely be in than the others.
Hearing about the struggles of being a female graphic designer has been really helpful as I think most of the other afterlife talks have not had to deal with what woman can in the workplace. This is no fault of their own, but there’s a high chance that they won’t have to leave a job because of feeling uncomfortable from the talk in the studio. This was a point that (NAME) had talked about and you should know your worth and not just be grateful that you have a job but that you are worth feeling comfortable in work. She gave us some names for organisations and creative networks that support female designers. Which I intend to look into at a later date.
https://wacl.info http://weareshesays.com http://www.creativeequals.org
She talked about how anti-climatic it is after graduation and the degree show. But that even though it is hard that you should just persevere and stay motivated. This could be though doing projects outside of work and even before you have work to make sure you are constantly learning new and improving upon current skills.
WORK HARD AND BE NICE TO PEOPLE
These lectures covered a number of things that a designer who is working in a freelance capacity would have to consider when it comes to pricing and communicating this with potential clients.
Creatives Vs non-creatives
We talked about the difference between how we believe that creative and non-creative people think about:-
- What do creative people think of non-creative people?- Close minded, regimented, do not appreciate the process
- Non-creative don’t understand what the creative industry if you don’t understand what it takes to get there (the learning, and the hours that go into it) it is a designers responsibility to make you understand
Understand your value
We then broke down what graphic designers can do for clients. We identified that it was is more than just making something just look pretty. We as designers solve problems for the client that they could not solve otherwise. This is the value of a graphic designer and it is our job to make the client understand this as they may not fully understand what design can do for their company it is our job to communicate this could be by providing using existing examples of how design (yours and others that have worked in the past).
Then by providing a break down of what exactly you do and the process that you will take on this project. (Brand study + Guidelines + identity + marketing)
Basics of Pricing
Costs these include things like Pens, paper, Adobe cloud, rent, insurance, ect…
Units this is the time taken and how much money you need to live on.
This a basic outline to work with and how appropriate it is will depend on who the client is, the size of the company and how quickly they want the design. The client needs to understand that they can only have two of the following things:- CHEAP, FAST, QUALITY.
ALL THAT MATTERS IS THAT THE CLIENT IS HAPPY WITH THE DEAL
Types of Freelance Jobs
Retainers—- Someone who can’t afford full-time designer and contracts the designer for a set amount of time. This is sort of like temp work.
One-Off- This explains it’s self really
Licensing- This would be putting something online and letting as many people pay a fee to use it the work would not be unique to the client.
“Business shapes design, design shapes business.”
In this afterlife session, we heard from Joe Brown from Design Dough (a creative agency in the Bay). He came in bearing a tone of advice on how to get a job in the design agency. His advice is based on how his agency works and how they would expect potential employees to work.
“IT’S ABOUT THE PROCESS!”
One piece of advice was to “WORK BY HAND FIRST!“ This was helpful to hear from someone in the industry as this the way of working that we get encouraged to work in this way in uni. This is similar to the workshop with Theo where we had about 4 hours to create 100 logo ideas as at the beginning the ideas where obvious and then in the middle, they were really crap then nearing the end they started to get more interesting. “Design is a Process and the Process is Design!!”
Joe was honest and made it clear that it is not easy to get a job in design which I think I had realised in the first place. He talked about how he had built the agency around the team he has collected since he set the company up. They are focused on who they are and what they love. This could be taken as a way of looking at a brief as it could on the surface seem like a boring job but you should always take it in a different way to approach it in a way that you love (this could be in techniques that you use.) This was told to us in a more frank way by “NEVER A SHIT BRIEF JUST A SHIT DESIGNER!!!“
“WHAT IS A BRAND?”
A new way of thinking about a brand has given me less of a distaste for branding. I have always seen it as something totally removed from people, as something quite clinical and corporate. But Joe talked about looking at a brand as a person you would not treat a person like this and every person as just how they look. But how a brand looks is like how people sometimes use clothes as it is to express the personality of the wearer. It can inform what values that they want the world to see. To find out what the brand’s personality it adds listen on to the start of the design process. Whether this is to the clients, the end user and anyone in between.
Listen –> Explore (research/analysis) –> Create –> Refine (feedback, I love and I hate)–> Deliver
Tips for the Future
READ- Keep up to date with trends and style. Read about what others say about design.
BE DIFFERENT- Keep in mind what makes me and then apply this when applying for jobs. (Helps to be completely honest).
BRAND YOURSELF- Show what am I doing this for. Show your personality.
IT’S ABOUT THE PROCESS– Make how you work to be totally clear.
SEND SOMETHING CREATIVE
PROJECTS PROJECTS PROJECTS- Keep making even when you don’t have a job (do competition briefs).
“NO DEAR SIR OR MADAM”– find someone’s name make it personal as it shows effort and it is not just some
“IT’S THOUGH BUT NEVER GIVE UP!!!“
In this after life we heard from Josh Cotteril who found White Sky Creative when he was in uni as he was doing freelance work alongside his uni work.
He talked about how he came to set up the company after graduating. It was comforting to hear that it didn’t happen stright away and there was times that didn’t go increadably well (his office that he shared with Storm and Shelter literally burnt down). He talked about how in these times it is important to have a structure to your working day instead of laying in bed then getting up at about midday and losing half the day. He said the best way to do this is to have a space in a communal workspace if you are going to go freelance. This makes it easier to sperate work from home. It also makes it easier to meet like minded people who share ambitions and passions with you as this can be the greatest sorce of inspration. Josh did this when he worked with video production company Storm and Shelter he had a desk in their office.
He talked about getting advice from people who are in the postion that you want to be in. They have been through the process and know what you are going though. This is what afterlife is all about in the end. So some freelancing tips we where given where:
- agree on terms before accepting the job, a price upfront so you can plan for it and the client isn’t shocked when they come to paying.
- GET A DEPOSIT
- Set a number of amendments in the intial price then charge for any addtional amendments.
- Have a safety net- when you are frist starting out jobs will be slow and you still need to eat so maybe complerment feelance work with a part time job to pay the bills.
- Never stop impoving and learning. This does not when uni stops you do more learning when actually on the job and if you aren’t you should move on to the next challenge. This could be a side project such as Horizon Bay or the Christmas Jumper project that is connected to White Sky Creative. Knowing how to creat websites, use soical media, brand and photography means you can complete a project quicker and more cheaply.