Field poster development 

For  this idea for the poster I was inspired by my experimenting with Photoshop (mainly the blue and pink ‘Dirty Swine’) and the mandala feel to the particular piece. Also it was in reaction to the quote “Clients are realising that branding is more than just a logo”, from ( ). Also in theUntitled-1 first things first manifesto it talks about challenging commercialism and design things that matters.

To start this off I wanted to create a ‘client’ figure using an image of a figure in a very formal suit. I got this idea from a I did in a work shop where I replaced a figures head with a flower and the print is inspired by the Rene Magritte painting “The Son of Man.” So on this I replaced the figures head with one of the most recognisably and effective logos out there. I tried to use the Coke-a-Cola logo and it didn’t really work as the text couldn’t really mimic the shape of a head. Then I used the Apple logo and it fitted perfectly, as the shape was a perfect solid shape and Apple is basically the embodiment of commercialism. Thpleaseis is due to apple bringing out the latest version of a product (e.g. iPhone, MacBook, etc….) very year with only minor changes and people flock to buy the newest product that they don’t need as their current one works perfectly well. After interesting the logo as a head it looked too like the head was super imposed so I played about with the filters Photoshop has to offer, I settled on posturized and a horizontal gain effect (I had tried using a separation filter but it looked all over the place).

I used the batman logo as the centre as it is one everyone knows as it is used a great deal in the films, as a calling for him and more recently in ‘Batman Vs Superman: Dawn of Justice’ he uses his logo to brand the criminals he has caught. I also used Starbucks cups as a company which also a company whose logo is widely known anpleased their products are overpriced and people only purchase their coffee for the name.

I changed the image of all the elements into two tones. I decided on the dark pink and yellow as in this piece they worked really well together. after all of this, I couldn’t come up with a way to bring this image into the poster so I decided not to use it but just parts such as the colours and the image of the apple logo man into another design layout.

I then decided  to try and add text to the image. I created a lot of the typography usingIMG_3890 drawing ink and a paint brush or a sharpie then using the Adobe Capture app for iPhone to create vectors of what I had hand drawn into illustrator and photoshop. But to create the word more for my experiments I pinned pins into the shape of the letters and wrapped string around them, then took a vector image of it using Adobe Capture again.
I brought thesePrint ideas into photoshop and added  the vector of a sketch I did of the apple man. I didn’t like the actual quote as it didn’t quite achieve what I had set out to do with creating things that are worth while and not just for creating things and I think it is poorly worded. I also don’t like the layering of the text over the image as I think it looks scruffy.  I like what I was trying to achieve with the laying of the characters figures but I’d have to play about with them a bit more like with the opacity.

For the final piece I decided to use the photo of the middle finger (used in a photoshop experiment) and the apple man and then decided on the quote “Consumerism must be challenged.” As it is simple and to the point without being patronising. I wanted the finger to look like it was making a rude gestor to the character and is backed up by the text I’ve included. What I think I’ve achieved is the look that the character is supporting the text as it is physically connected to the text and the finger is against the text. Also the colours are a bit too similar and don’t stand out against each other. There is also too much text in the body text that people wouldn’t read.

field poster 2tone pinl

I changed a lot of the points I made in an attempt at creating a better design and I like the green and the blue against each other  a lot more as I think it is less done than the pink and what was suppose to be yellow. I also think that I have made the images alliances clearer and that works a lot better than before.field poster

The final product reminds me a lot of the punk music graphic design and so it made me think that the only natural piece of supporting media I could create was a piece of printed fanzine style design. I created it so that it would all fit on to one single page of A3 so it would be able to reproduce quickly. I used the simple 8 page booklet technique. To keep it in the same visual language I decided to create it on inDesign.



Field Individual~ Photoshop and Expressive Type Workshops


As part of my individual response to the Field module, which focused on the Future 1.5Generations Act, I was to create an A2 size poster that depicted the future of graphics and a supporting piece of media (in the same visual language). The poster had to be in tone and include an image, some sort of expressive type and body text.

In this workshop I was experimenting using different filters and colour modes on isolated images. This workshop helped me learn the skills I needed to create my poster, I had never used duotone before or posterise. I started by removing the background of the image. I found this quite difficult as I didn’t take the photo of the action figure on a plain background. Even if I had used a piece of plain paper this would of decreased the difficulty of removing the image. I played about with a couple of filters: inverse, posterise and threshold.
I also changed the colour made to grayscale. I liked how posterise made an effect like a screen print. Threshold took away too much of the detail away which made it unrecognisable to what it is. Inverse makes t.he image sort of ghost likcamron2e effect.

I then experimented with layering using different images. At first I kept the same opacity. I used posterise on the character. It somehow makes him look like he has some sort of skin condition, but I still think it gives the image a flattened but realistic effect. The effect it’s self loosely reminds me of Shepard Fairey’s Barrack Obama “Hope” poster. The halftone effect on the finger reminds me or poor quality prints of photo in cheaply/homecamron made publications, such as fanzines which were popular with fans of punk music and had an obviously scruffy look too it, this is a style of working that I like. I found it challenging the piece to duotone difficult to get both tones out because I wasn’t aware of the levels for this piece. Also the opacity has been played about with adding text and the union jack. I would but the flag behind the figure as it looks untidy on the shirt.

The next piece I was able to make more use of making the piece duotone as I knew abou12525568_10207566978764533_8124257427040545181_ot the levels and was able to add the second colour in. The two colours in this piece gives something that could be considered dull some sort of edge. The duotone gives a simplicity to a piece which would of had a lot of colour which can just can make a piece look cheap or be too much going on and distract from the actual content.

I don’t know what exactly was going though my mind while creating this piece. It could have been pig gate, that Matt asked us to a large sized image of an animal in this workshop (Photoshop/inDesign) and I chose a photo of a pig, the experiment I previously or most likely a combination of all the elements together.

After I created the image in Photoshop, I placed the image on to inDesign (using a 5mm bleed). I tried different placement of the two words, while also playing about with size of the type. I found on the gap at the bottom of the page was the best place as the text is just an after thought to the piece. The text over laps the bottom of the image to link them and show that the text wasn’t just plonked there. “Swine” is bigger as it seams more or the insult of the statement; as “dirty” acts more like a “the”.

Expressive Type

Reacting to spoken text-

In these pieces I was trying to visually represent a phase taken from a video Steven Fry saying “So famous, simply for the way he dressed.” Fry’s accent is very proper and articulate (like he pronounced every letter in the word) so I tried to make every word clear and easy to read. Also because of this I used a more cursive hand as I always see this as having some sort ofDSCF0268 class compared to print type. I picked up that Fry put emphasis on “So Famous” and “He Dressed” so I tried to create the effect of this by putting a box around the words, making it larger and underlining them. I think that this has been effective on making the words stand out from the rest of them.

There was a gap between “for the way” and “he dressed” so I tried to represent this but I only think I managed this with only one as the other two’s pages are pretty full.   

First Things First Manifesto

DSCF0261For theses experiments I was taking quotes directly from the First Things First Manifesto (both the 1964 and 2000 editions).

For the design on the left I was using the quote “A reversal of priorities in favour of more lasting forms of  communication.” “Reversal” is spelt backwards, as if reversed, this was my attempt on a play of words I think this is would have been more effective if I had used a mirror image of the word. It would be easier read and look less like a spelling mistake or random letters.

DSCF0257On both pieces I have tried to playing about with increasing the sizes of the type with in the word. I thought this was most effective in “Debate” and “Expand”. Debate reminds me of a megaphone in shape and then expand is getting larger and is getting winder as well to create an effect of expanding. It also is effective  on “shrinking”.

I like the effect that using an ink and a brush creates a rustic and genuine feel to it.

How does our Mind use sight to Create Knowlage

Our knowledge of the world is mainly gained through sight, to a point where we often use phrases such as “I see what you mean,” and “I am in kept in the dark on that one,” which all focus on sight when there is no sight to be had in that context. So it’s not a surprise that this is (as humans, some other species using smell) to investigate and learn. We teach children what things are by showing them images or the actual thing then telling them what it is called in the parent’s native tongue. Then when teaching them how to read it is the same process but with the word written words.  We often see seeing as knowing that every other person is seeing it and that is truth and we don’t see the other senses that way we see them as subjective. Vision is to know the world and taste/touch/smell are considered feeling the world.

With imagery we see what we recognize  what  we already know and we can link it in our past experiences. We also see words and picture the action/movement connected to the word or image. An example of this is when you see the word “chop” we imagine the movement and the sound that a knife makes. This is mostly from our experiences of chopping and it brings us back to this. It is the same with images we recognize the object or thing as the object this is because we have been taught instinctively to look for  things we have had experiences with and even though the image isn’t the object we see the object as the thing rather than a drawing or a photo of it.