Penguin Book Cover Project

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My starting point for this project was to do research into the book and the case the book is based upon.The victims (the Clutter family) were murdered in their home by two men (Dick and Perry). Capote focuses on the murderer’s and he seams to humanise them.  I looked at the covers to see what had actually been done before. There is a number of different covers and they have all got a number of different ways of looking at showing what the book is about. They all try to create a different feel the 1st gives a feeling of facts and truth, the 2nd is dark and dangerous and the 3rd shows isolation.

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  My starting point for this project was to do research into the book and the case the book is based upon.The victims (the Clutter family) were murdered in their home by two men (Dick and Perry). Capote focuses on the murderer’s and he seams to humanise them. I collected some of the images from the case so I was able to gain inspiration from them and images of feathers because of the yellow bird that is mentioned in the book in Perry’s dreams that show his guilt or his childishness.

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   Then looking at the images I had collected I drew up quick sketches of a few ideas. These included concepts and basic layout ideas. I was drawn to the bloody footprints and the gore. But I didn’t want it to be too graphic so keeping it minimal. I ended taking elements from a few of the ideas to make a new one. I was finding it difficult to come up with ideas as I didn’t really enjoy the book or the film but I also think that this helped as I was able to narrow down the ideas.

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   I had decided to focus on the house and one of the crime scene photos. I drew each image by hand then digitised them. I tried to use pattern and line work to keep them more in a pop art style. I had done a number of different styles of the house before deciding on the blue one as it wasn’t overly complicated.  Thinking back the black one would have given more depth to the cover. I wish I didn’t include the hand drawing as it is not the best image I have created before, I could have zoomed into the hand more when it is put into context.

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   I thought that this design was quite tacky and childlike and I did not think that it was a successful design. I am not sure whether it is because of the use of the primary colours or the poor hierarchy in the text on the back that lets it down. Or it could be way too literal. I think it is way too in your face and suggests a bright and cheery book.

   I experimented with different possible styles of type that could fit in with the design. For the design I completed initially I just used Helvetica because it fitted in with the style more, but for the final design, I used the vectors on the right. The final type has elements removed to create the type a more sporadic effect.

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  Looking back on my initial sketches I was drawn towards one that had two nooses one each for Dick and one for Perry and four feathers one each for the members of the Clutter family that were killed that night. The feathers also are from the dreams that Perry was having in the book, from the yellow bird.

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I wanted to have a feel to the design of stillness like it is a freeze frame that’s why the feathers are still floating and why I removed the colour apart from the yellow on the feathers. I was very happy with how the front and the spine turned out but I didn’t really plan the back and was not very well thought out and it is quite hard to read.

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Persuasion- Initial Client Meeting

As a group we arranged to meet up with the client Harriet  Bleach, using Billy as a spokesperson in emails (rather than bombarding her with six emails) and arranged a quieter room and  a parking space on campus. We pooled together and curated a list of questions to ask. If this was to be done again I would not do this as it seamed like a number of us didn’t have any questions when the list that was discussed was from different members of the group. But even after all of this I found the meeting extremely helpful and positive experience. I think that working with the client will be a experience that is nothing but beneficial as she isn’t too sure what is wanted.

One of the main things I wanted to find out from the meeting was what format/s that Harriet wanted the materials to be (digital, video, posters, letters, flyers, ect…). She seamed to be very excited about trying to have some digital content for social media- this mainly being the companies Facebook page as she expressed that a surprising (to us) number of residents use the platform on a tablet (e.g. iPads). Also it would link in with another campaign she is running to encourage more adamant residents to learn how to use technology, including Facebook. I took that she wanted something that was shareable and on Facebook this means something that isn’t too long or complex to understand.

To be inclusive she also seamed to want to include the non-technological members of the community to also get the information to sign up to become a dementia friend and that she didn’t actually know how many people would actually read a letter if it was sent out or jut bin it and that letters are quite expensive. She did seam to be keen on having posters in the shared spaces and on the outdoor notice boards (on a number of their sites).

Another question we had for her was what approach she would not like us to take in the delivery of her message. She did not want to shock people into joining and I can see why a the whole point of dementia friends is to be compassionate and understanding with people who are living with it and this approach could scare off. So I think that I am going to be going for a lively and more of an every day relatable feel to what I produce. I would still like to have some sort of emotive message in it that could be back up with  a formative one.

So form this meeting I have decided to create some sort of video or GIF and banner for Facebook (this could also reach family and friends of residents) and a poster using the same visual language. So my next step is  sketch out some ideas and storyboard for the next time we meet up with the client.

Persuasion-Creative Brief

This project I am working for Derwen Cymru, a housing association (that is based in Newport) that houses around 1,000 residents that are over the age of 55. I am directly working with one of their members of staff Harriet Bleach and will be having a number of meetings with her to discuss the project, her needs and also in what format that she would want this delivered.

It is also mentioned that the client’s target audience is the residents of the properties. They all live independently live in areas that are apartment like and have minimal communal spaces. Another thing I will have to consider the font and sizing as it is common that sight problems can be an issue that comes with age.

The outcome is to be aimed towards the residents and is to somehow encourage them to sign up to an hour long course to become a dementia friend. The Dementia Friends campaign is run by the Alzheimer’s Society and the main aim is to provide training to the public to improve the communication with people living with dementia, both with the understanding what dementia is and how it affects the individual, also how they can help them.

Another audience that the client has not considered is the family and loved ones to residents that are living with the condition so that they can have a greater understanding of the problems that are facing their family. Also, this hopefully eases some of the pain that is caused to the loved ones.

I am not sure on what outcomes of the projects are going to be in the end whether this is will be mainly print-based (whether this is posters or some sort of leaflet or booklet) or another way. This is something that I will have to discuss with Harriet when I meet with her. As I am not sure how many older people will be on social media which could be another way to reach an audience without costing a penny as they sound to have quite a limited budget if any at all.

Questions About the Brief

  • How do we encourage residents to become dementia friends?
  • How can we raise awareness of what dementia friends do?
  • What platforms would be effective in communicating the message to residents?
  • What have they done in the past?

Calls To Action

  • Regester now!
  • Sign up to become a dementia friend
  • Change, alter, modify they way you see dementia become a dementia friend

Action Statements

  • How can we reach inclusively residents that would be inclined to support fellow residents living with dementia to become dementia friends?
  • How can we persuade residents to book on to a session?

 Things to Consider

  • Colours- Gender neutral, not too bright or dark that could possibly make hard to read, viewable for colour blind
  • Font- large for viewability, not overly fancy (avoid script), simple (maybe a Futura)
  • Sensitivity- not to patronise or offend
  • What has already done- so not to repeat it