Persuasion- Initial Client Meeting

As a group we arranged to meet up with the client Harriet  Bleach, using Billy as a spokesperson in emails (rather than bombarding her with six emails) and arranged a quieter room and  a parking space on campus. We pooled together and curated a list of questions to ask. If this was to be done again I would not do this as it seamed like a number of us didn’t have any questions when the list that was discussed was from different members of the group. But even after all of this I found the meeting extremely helpful and positive experience. I think that working with the client will be a experience that is nothing but beneficial as she isn’t too sure what is wanted.

One of the main things I wanted to find out from the meeting was what format/s that Harriet wanted the materials to be (digital, video, posters, letters, flyers, ect…). She seamed to be very excited about trying to have some digital content for social media- this mainly being the companies Facebook page as she expressed that a surprising (to us) number of residents use the platform on a tablet (e.g. iPads). Also it would link in with another campaign she is running to encourage more adamant residents to learn how to use technology, including Facebook. I took that she wanted something that was shareable and on Facebook this means something that isn’t too long or complex to understand.

To be inclusive she also seamed to want to include the non-technological members of the community to also get the information to sign up to become a dementia friend and that she didn’t actually know how many people would actually read a letter if it was sent out or jut bin it and that letters are quite expensive. She did seam to be keen on having posters in the shared spaces and on the outdoor notice boards (on a number of their sites).

Another question we had for her was what approach she would not like us to take in the delivery of her message. She did not want to shock people into joining and I can see why a the whole point of dementia friends is to be compassionate and understanding with people who are living with it and this approach could scare off. So I think that I am going to be going for a lively and more of an every day relatable feel to what I produce. I would still like to have some sort of emotive message in it that could be back up with  a formative one.

So form this meeting I have decided to create some sort of video or GIF and banner for Facebook (this could also reach family and friends of residents) and a poster using the same visual language. So my next step is  sketch out some ideas and storyboard for the next time we meet up with the client.

Persuasion-Creative Brief

This project I am working for Derwen Cymru, a housing association (that is based in Newport) that houses around 1,000 residents that are over the age of 55. I am directly working with one of their members of staff Harriet Bleach and will be having a number of meetings with her to discuss the project, her needs and also in what format that she would want this delivered.

It is also mentioned that the client’s target audience is the residents of the properties. They all live independently live in areas that are apartment like and have minimal communal spaces. Another thing I will have to consider the font and sizing as it is common that sight problems can be an issue that comes with age.

The outcome is to be aimed towards the residents and is to somehow encourage them to sign up to an hour long course to become a dementia friend. The Dementia Friends campaign is run by the Alzheimer’s Society and the main aim is to provide training to the public to improve the communication with people living with dementia, both with the understanding what dementia is and how it affects the individual, also how they can help them.

Another audience that the client has not considered is the family and loved ones to residents that are living with the condition so that they can have a greater understanding of the problems that are facing their family. Also, this hopefully eases some of the pain that is caused to the loved ones.

I am not sure on what outcomes of the projects are going to be in the end whether this is will be mainly print-based (whether this is posters or some sort of leaflet or booklet) or another way. This is something that I will have to discuss with Harriet when I meet with her. As I am not sure how many older people will be on social media which could be another way to reach an audience without costing a penny as they sound to have quite a limited budget if any at all.

Questions About the Brief

  • How do we encourage residents to become dementia friends?
  • How can we raise awareness of what dementia friends do?
  • What platforms would be effective in communicating the message to residents?
  • What have they done in the past?

Calls To Action

  • Regester now!
  • Sign up to become a dementia friend
  • Change, alter, modify they way you see dementia become a dementia friend

Action Statements

  • How can we reach inclusively residents that would be inclined to support fellow residents living with dementia to become dementia friends?
  • How can we persuade residents to book on to a session?

 Things to Consider

  • Colours- Gender neutral, not too bright or dark that could possibly make hard to read, viewable for colour blind
  • Font- large for viewability, not overly fancy (avoid script), simple (maybe a Futura)
  • Sensitivity- not to patronise or offend
  • What has already done- so not to repeat it

Field Project 2- Magical Objects Overview

This project has really opened my eye to the beliefs of other cultures and my own catholic upbringing and they have beliefs that objects have their own powers or meanings. I also found this on the trip to Berlin that we still think along the same lines today. Like in Berlin the remembrance of the wall are so prominent though out the area of the city in which we were staying in these are to act as a reminder of the past and to try and learn from it (the same can be said with the holocaust museum and memorial).

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I found that Berlin was so inspiring as a city as their art and good graphic design is everywhere on the street not just in galleries. This made it seem like creativity was very accessible as you really couldn’t get away from it. This is from advertising posters to street art (graffiti). I’ve never left somewhere so desperate to vist again and know that the experience would be so different. The city made me want to learn more about it’s past, more than my history GCSE has to lead me to more of the post-war.

I enjoyed creating and using materials in this project rather than jumping for photoshop after sketching ideas out. I think I could link a lot of the work into this project into my work (not so much the branding but the other aspects such as editorial work.) I found that the magic soap workshop got me to work on one thing and get it finish within a few hours 16788163_10210529459184692_468055091_nand not be so perfect with it so I could use this way of working to create mock-ups of future projects.

Also getting hands on with materials have brought me back to wanting to make illustrations again which I think I will be redoing my book cover for the penguin book cover competition.

The layering of the cardboard masks made me think how I could bring this in digitally on photoshop but I think that this could possibly ruin the effect of the masks as they have their own character and personality. I think that I could take the colours from this into my work as they aren’t the sort of colours I’ve used before as I normally use more muted colours or pure process colours.

16809075_10210523638439177_459562681_nI think that actually modelling the Dan Masks in clay helped me imagine things in three dimensions as this is something I have always struggled with (due to mild dispaxia). This gave me the ability to see shadows for future illustrations I plan to do of the masks.

I want to take aspects of this project into my subject work like not being afraid to make a physical object and photograph it and to create more detailed mock-up of ideas quickly in colour instead of it always being black and white all the time.

Field- Magic Soap

Magic Soaps (from South America) are believed to possess certain powers if used in as instructed on the packaging. These powers range from a number of different things from luck in love to wealth to getting your husband to do more around the house. The packaging itself tends to have a quirky illustration with the name of the soap and sometimes a brief description. I personally love the range of different styles and the humour that is put into the designs.

screen-shot-2017-02-16-at-01-12-15I then took a shot of creating my own designs for magic soap. My first step in designing the packaging was to sketch out ideas for a few ideas and then ended up settling on the idea of a soap to bring people together on a common political cause, it was named ‘Solidarity Soap’ I included a hand drawn raised fist  and layered in different colours making this into the vocal point of the design. The outcome of the soap box was one I was happy with in the printed box even though I would have wanted the black to be more black than it is (this was a problem with the printer and the paper that I had used).16754698_10210529459064689_1734257492_n

I then completed a design for another magic soap box design, that was inspired by Les Miserables. I was thinking of what the characters would have wanted from a magic soap. These where things like one for Eponine for the man she loved to realise her feelings and one for Javert to finally capture ‘prisoner 24641’. I then decided to design for the character Enjolras (who leads the attempt of revolution). The soap was intended for luck on the barricades.

I used the lyric from one of his speech songs. This became the focal point of the design with the flag of the revolution in the background than which leads down to the barricades that encircle the bottom of the box. I did this design roughly using coloured pencils and I would like to bring this into photoshop or do something with watercolours.16788163_10210529459184692_468055091_n I really enjoyed creating this packaging and just creating the pieces quickly and not over thinking every little aspect which I intend to do. I could possibly take this quick way of working to make make mock-ups in a short amount of time.

Field-The East Side Gallery (Berlin)

I found that The East Side Gallery one of the highlights of the trip. The fact that the gallery is placed on a part of modern history and has taken the meaning behind the wall in the first place (which was the containment of people into the Russian communist area of the city and borderline of east and west) being flipped into a memorial of freedom across the globe. The 1316 m of wall is covered in graffiti and street art by artists they cover the subjects of human rights and freedom.  This a subject that I am certainly interested in seeing how it has been covered in the past in graphic design and how it could be tackled differently especially in the current political climate,  with Trump, North Korea, ect…

Field- Memorial to the Murdered Jews of Europe and Museum (Berlin)

Well first of that my first impression was that it really was just a lot of concert blocks as this was what I had seen at first.

I was aware that each block represented an equal amount of the 3 million Jews who had lost their lives due to the mass genocide under the Nazi’s in the backend of the first half of the 20th century. Even though this was all I could see it was still a vast area of these concrete blocks and you could see how big this was just like when you just look at the holocaust as just numbers and not at the people and personal experiences. Then going in deeper into the memorial through the spaces through the slabs the ground below is uneven and then the slabs were towering above me and the feeling is heavy and cold (even though it was Berlin in January it got colder). The shape of the ground also made the sound seem almost underwater like and quite and I came in my own bubble.

Then from the memorial, I went into the information centre/museum that then put a very human face onto the memorial with a focus on, families that had fallen, diary entries and letters that the victims had written to their families and other loved ones. What had most moved me and made me cry was the room that was dark and had projections of the names of the victims and a voiceover in German then in English of the names, if they surived, place of birth, camps they where in and age of death. I was move to tears. Then leaving back through the memorial gave it more of a meaning than before.

This is one of the places I felt quite sick after going to and I didn’t enjoy. But I am glad I went that it was imporant and everyone should vist and learn from. Esspically Mr D Trump (Aka, literally Hitler).

 

Field-Traveling Masks-Passport Masks

Passport masks are miniature versions of West African masks that were carried around. The Dan masks tend to be symmetrical, with a line down the centre and a pointed chin.

I had a go at creating my own small passport like masks out of air dried clay and then painted them using a base of emulsion and colour layer of acrylic.

This is the first attempt at creating a clay mask and I think that the outcome is of a creepy ghost like character. This is made by the shape of the character’s head is quite a misshapen but still in a shape of a human head. The missing eye gives the character a creepier. I would like to develop this character into an illustration of some sort or another. The colour is a bit of a dirty colour which could possibly only add to the character as he looks like he is moulding like he could actually dead.

This mask is inspired by David Bowie’s iconic album cover for ‘Aladdin Sane’. The lightening bolt that is over one eye. I tried to make it look like the mask is in pain or screaming in a way which is in contrast with the actual cover as Bowie looks more peaceful. I used bright colours on this one to give it more of a graphic feel to it. As with the other mask, I could imagine bringing this into an illustration of some sort.

The idea of the passport masks could be an interesting concept for some sort editorial design on identity. Also, this could be a unique way of promoting a brand of some sort may be made of cardboard, I am not a hundred percent sure how it would work or if it would at all. I also defiantly want to create illustrations from the characters and possibly take these into an animation.