I was struggling to bring the idea together. Then I realised that I was over thinking and it’d be better to make one touch point well and then work out from that. I decided to focus on just the seed packet. As this is a cheap and viable way of communicating to Families. This could be to advertise an event that would see a planting the seeds in the packet that would have been grown at home. A reminder flyer would be needed. I made the design for sunflowers for a starting point for Derwen as they are easy to grow even if there is no past gardening knowledge. I decided to make the packet larger than a standard packet to increase the visibility. I don’t think that this really works as it doesn’t feel like a seed packet this is mostly because of the size. This was massively improved when I reduced the size of the packet. There was also some elements that needed cleaning up like the alignment of the instructions on the back is messy and hard to connect with the number.
I think that I managed to make a playful but clear design.