This brief was to create three logos using type to reflect a client’s personality, without using colour. I found this brief a struggle, I found it hard to represent personality traits and accidentally ended up showing things that the person liked rather than his personalities.
The top right corner was to communicate the client was messy, this is the only one that is about part of his personality. The layering gives it an all over messy feel to it and it is also quite random like it has been scattered.
The restriction of not using any colour on the logos held me back some as the design in the bottom would of been improved with his second name being a different colour which would improve the clarity of the design.