When is a nerd not a nerd? …when he’s a geek. Shift in masculinity in the media. (Key note lecture)

Print

What Makes a Man?

  • “There is no one sense of masculinity.” (Connell, 2000)
  • “Masculinities are equivalent to men: they concern the position of men in gender.” (Connell, 2000)
  • HEGEMONIC POWER- When one group of people being in power over a different larger group of people.
  • HEGEMONIC POWER-Set of social practices promote male dominance and the subordination of woman and non-hegemonic males
  • SUBORDINATE MASCULINITY-
    Men with lesser power, they are lower down hegemonic ladder.

MASCULINITY IN MEDIA OF PASTdie-hard-original

  • Hegemonic men  are conceived as strong, ruthless, competitive and attention seeking.
  • They were normally the main characters they were the businessmen,
  •  For example the poster of  Die Hard the protagonist is shown as a manly man has he has a gun and big muscles.

Nerds in the past

  1. -unskilled
  2. -uncool
  3. -subordinate
  4. -normally the side kick (Benjie from mission impossible)

SHIFT IN MASCULINITY IN MEDIA (CURRENT DAY)

Since the economic crash a new type of masculinity has been presented in media. These men have been nerds, geeks and social out casts.

FLIGHT OF THE CONCORDS (NERDS)screen-shot-2015-08-17-at-3-32-16-pm

  • They are socially and economically incomplete
  • They live in their own fantasy world
  • This fantasy world spans to their success at work and with woman.
  • They are marginalised but they are still the driving force of the narrative.

SherlockHolmes-sherlock-37533859-456-544SHERLOCK

  • Social outcast and he doesn’t care
  • Main Protagonist
  • He is well aware of his difference (“I’m not a psychopath I’m a high-functioning sociopath”)
  • Genius
  • Selfish  (doesn’t care about his loved ones)

GEEKS Vs NERDS

  • Geeks are experts, maybe even geniuses (Sheldon Cooper/Shelock Holmes) Nerds seam to be to be failing at what they do (Napoleon Dynamite)
  • They both have a lack of social skills at lest the ones portrayed on TV
  • Don’t dress to impress (ie. Mark Zuckerberg,Brain Cox)
  •  Steve Jobs always worn the same clothes in public appearances
  • Nerd comes from Never do well.

THE BIG BANG THEORY big-bang-theory-15-things-you-probably-didn-t-know-about-the-big-bang-theory-jpeg-215544

Raj- Can’t speak to woman sober

Howard- Short and a bit creepy

Sheldon- doesn’t have sex, is socially outcasted.

Leonard- short, weak

Ever since the big financial crash the 2007 the way that masculinity has be shown in media has shifted. The long success of The Big Bang Theory suggests that what people value has shifted from money and power to what people know and what they do with it.

WHY MIGHT I CARE?

Gender is something that effects everyone’s daily lives and unfortunately is a cultural construct.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s